Cooling the Climate is an ambitious initiative bringing together scientists, environmental practitioners, funders, and organizations around a shared goal: restoring the Earth's natural cooling systems to help reverse global warming.
Working with Mary Olson through our partnership at Brand Intelligence, I helped develop the initiative's strategy, identity, messaging, and communications. Together, we worked closely with the team to organize complex scientific ideas into a clear, accessible narrative and create a website that communicates both the urgency of the challenge and the possibilities for addressing it.
Our work included developing the site's structure, writing and organizing content, establishing its visual identity, and designing and building the website. The organization and website launched during Climate Week NYC.
The project reflects an approach I bring to website design: combining strategy, writing, and visual communication to make complex subjects understandable, engaging, and compelling.