Creative Direction for Climate & Impact Startups

Helping founders clarify their story, raise capital, and launch with confidence.

I work with early-stage climate and mission-driven startups at moments when clarity matters most—fundraising, launch, and growth. My role is to help teams translate complex ideas into clear narratives and credible design systems that resonate with investors, partners, and customers.

This work is senior-level, hands-on, and designed to move quickly.

When this is useful

Founders and investors typically reach out when a company is:

  • preparing for a pre-seed, seed, or Series A fundraise

  • struggling to clearly explain a complex technology, platform, or model

  • creating a first real pitch deck or website

  • redefining positioning as the company matures

  • aligning deck, brand, and messaging into one coherent story

  • needing short-term creative leadership without a full-time hire

If one or more of these moments sounds familiar, this is likely a good fit.

What I do

I focus on the intersection of strategy, narrative, and design, helping teams move from “we built something” to “here’s why this matters—and why we’re the ones to back.”

Typical work includes:

  • Pitch decks & investor narratives

  • Positioning and messaging (value proposition, differentiation, story)

  • Brand systems (visual language that supports credibility and growth)

  • Landing pages / early websites

  • Fractional Creative Direction (ongoing support during critical phases)

The goal is not decoration—it’s clarity, confidence, and momentum.

How I Work

How I Work

I’m comfortable working with ambiguity and tight timelines, and I’m used to stepping in when things feel messy or high-pressure.

  • Senior-level and hands-on — I do the work myself

  • Structured and efficient — clear scope, clear outcomes

  • Founder-friendly — calm, collaborative, decisive

  • Fast without being rushed — no overdesign, no unnecessary layers

Ways to Engage

Engagements are typically scoped as fixed-fee projects once goals and timing are clear. Most engagements fall into one of the following:

  • Short sprints (1–3 weeks)
    Pitch decks, positioning, brand or launch support around a specific milestone

  • Fractional Creative Direction (monthly)
    Ongoing support during fundraising, launch, or early growth without a full-time hire

Getting Started

If it’s helpful, I’m happy to:

  • review an existing deck or story

  • offer quick feedback on positioning

  • suggest a clear plan for next steps

Additional work available on request.

Case Studies

Beyond Bretton Woods

Project / Client Name]
Situation: [e.g., Seed-stage climate platform preparing for fundraising]
Work: [Narrative restructuring, pitch deck, brand system]
Outcome: [Clearer investor conversations, stronger positioning, successful raise / progress]

Cooling the Climate

[Project / Client Name]
Situation: [e.g., Complex environmental technology with unclear story]
Work: [Positioning, messaging, landing page]
Outcome: [Simplified explanation, credible public presence]

EcoRestoration Alliance

[Project / Client Name]
Situation: [e.g., Mission-driven organization entering growth phase]
Work: [Brand alignment across deck, website, and communications]
Outcome: [Consistent story across stakeholders]

Additional work available on request.

Contact

Contact:
[Your name]
[Email address]
[Optional calendar link]
NYC / Remote

 

 
 
 
 
 

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Case Studies