Cooling the Climate

The Cooling the Climate initiative is developing an ambitious plan to restore and protect the Amazon Rainforest as a large-scale climate stabilization strategy. Working with strategist Mary Olson through our shared company Brand Intelligence, we helped shape the initiative’s branding, communications, and digital presence—translating a complex ecological and climate-science framework into a clear, accessible public narrative.

The work included strategic messaging, website design, visual identity, fundraising communications, and content development for a global audience of scientists, policymakers, donors, and environmental advocates. Drawing from the research and proposals behind the initiative, we developed a communications system that balanced scientific rigor with clarity and urgency, helping position Cooling the Climate for international outreach, stakeholder engagement, and a high-profile launch connected to COP30.