EcoRestoration Alliance

The EcoRestoration Alliance is a global network of scientists, practitioners, and Indigenous leaders working to restore forests, wetlands, watersheds, and farms. Working with strategist Mary Olson through our shared company Brand Intelligence, we helped ERA clarify its mission and translate that clarity into a cohesive identity, communications strategy, website, and fundraising materials.

Collaborating closely with ERA leadership and member organizations, we helped define a central idea that shaped the organization’s public narrative: living systems are not peripheral to climate stability—they are part of the infrastructure that regulates it. That clarity informed every aspect of the project, from messaging and pitch decks to the visual identity, including a logo centered on the idea that nature restores itself through connected, collaborative systems. Our ongoing work with ERA continues to support communications, fundraising, and the long-term positioning of ecological restoration as a core climate strategy.