Hudson County Economic Development Corporation

The Hudson County Economic Development Corporation is a long-time client focused on strengthening economic opportunity and regional development in Hudson County, New Jersey. Working with strategist Mary Olson through our shared company Brand Intelligence, we helped redesign the organization’s identity and communications system to better reflect its role as an energetic advocate for local investment, business growth, and economic vitality.

The work included brand strategy, logo and identity development, annual reports, presentation decks, event materials, advertising, multilingual outreach pieces, and a wide range of print and digital communications. Over many years of collaboration, we developed a unified visual language that brought greater clarity, consistency, and distinction to HCEDC’s public presence across platforms and audiences.